I’m a brand voice and copy leader with 11+ years of experience shaping beauty, wellness, and lifestyle brands from the big idea down to the last word. I work across positioning, product storytelling, campaigns, and every consumer touchpoint, building the language that makes a brand distinctive, desirable, and unmistakably itself.

My approach is rooted in editorial. Before moving brand-side, I spent years at iconic titles like ELLE, Cosmopolitan, and Women’s Health learning how to find the story, understand the audience, and make every word earn its place. Today, I bring that same rigor to brand building—translating product innovation, clinical data, and strategy into clear, covetable storytelling.

I thrive shaping the strategy as much as I do writing the line. From a few words on a Times Square billboard to a full-scale Sephora launch, my superpower is uncovering the spark that makes a brand or product worth caring about—then building the language that makes consumers care, too.